Promoting Korean Cuisine Nationwide
K-Food in US is a cultural and culinary initiative dedicated to sharing the richness of Korean food across the United States.
Year
2025
Client
K-Food in US
Deliverables
Website & SEO Support • Social Media Assets • Marketing Collateral • Event Branding
Website & SEO
Redesign the organization’s website with a focus on improving usability, brand presence, and cultural storytelling. Assisted with the redevelopment of the landing page, updated site pages with refreshed imagery and copy, and incorporated SEO best practices to increase visibility.
Social Media
Managed and designed content for K-Food in US’s Instagram, including posts, stories, and event coverage that highlighted Korean food culture and industry events. Through engaging visuals, influencer collaborations, and community-driven storytelling, the account grew by 30%, strengthening its digital presence among chefs, foodies, and cultural organizations
Event Branding
Represented the K-Food in US brand at The RAMMYS, an event with 2,300+ guests and 90 vendors. Coordinated event setup, engaged with chefs, sponsors, and industry leaders to strengthen partnerships, and facilitated surveys to capture attendee insights. Contributed to greater brand visibility and credibility within the food and hospitality community.
