Luxury Brand Collaboration
The Alexander Wang x Pepsi campaign was produced for Pepsi China, blending the worlds of high fashion and pop culture through an irreverent, retro-inspired spot.
Company
AfterParty VFX
Year
2019
Client
Alexander Wang x Peps
Deliverables
Motion Graphics • Photoshop Assets • Typography Design
Motion Design
Inspired by 1980s infomercials and VHS copyright warnings, the campaign reimagined Pepsi through Alexander Wang’s fashion-forward lens. In collaboration with Afterparty VFX, contributions included motion graphics, Photoshop assets, and typography design, extending the retro aesthetic across platforms and creating a cohesive visual package that balanced both brands’ identities.